Healthcare postcard campaign goes home
Article Abstract:
All Metro Health Care of Lynbrook, NY, is rolling out a series of colorful postcards, each showcasing the company's homecare specialty, such as pediatric nursing. Two direct mail campaigns, costing $100,000, will use postcards to bring different messages to different sets of audiences. One campaign aims to promote the company's main business. The other campaign promotes the company's Caregivers On Call business, which has professionals stay at a home with patients on a last-minute problem. The first campaign uses six cards displaying different works of art, while the Caregivers On Call campaign uses a series of oversized post cards to test different messages promoting the program.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
Mail order only way to get newest Beanie baby
Article Abstract:
Ty Inc. of Westmont, IL, the maker of the popular Beanie Baby dolls, is offering its newest royal blue bear doll named Clubby to members of the Beanie Babies Official Club. The club was developed and launched by Cyrk, a promotions company based in Gloucester, MA, to create a new way for the customers to communicate with Ty. Customers can join the club by purchasing a club membership kit at selected retailers for $10. The limited-edition Beanie can then be ordered for $5.99, plus applicable sales tax, shipping and handling fees.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Saatchi's Singapore Navy campaign captures top Caples. Belgian agency I Do wins top Caples award. iLeo wins top Echo for credit card campaign
- Abstracts: Product claims: the same rules apply online. Marketers need to beware of adware. An online shopper bill of rights
- Abstracts: Database gives mail a makeover. Telemarketing helps 'recycled' mailers generate 5% response rate
- Abstracts: Two catalogers lose top executives. USATalks' campaign promotes low-cost intranet phone service
- Abstracts: USPS' finances are solid, CFO says. USPS sees improvement in financial results. USPS gears up for fall mailing season