Abstracts » Construction and materials industries

Hemlock Society boosts response rate

Article Abstract:

The Hemlock Society has improved its direct mail campaign through biannual mailings, careful list management and better packaging. The result was a $5 increase in the average gift amount and a doubling of response rates. Hemlock Society, which advocates an individual's right to die, has seen response rates for 2000 rise from 1% to 1.7%, while the average donation went up from $25 to $30. Responsible for the reinvigorated direct-mail campaign is Dona Dotson, the society's director for development, who reformatted its direct-mail piece.

Political Organizations, Civil Liberties Groups NEC, Civil rights groups

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Leprosy nonprofit builds awareness and donations

Article Abstract:

The American Leprosy Missions generated $3 million in donations in 2000 through its direct marketing program. The latter featured Art Linkletter as its first official spokesman, who generated $127,000 during the nonprofit's holiday mailing. Linkletter will also appear on an infomercial that will start airing in Jan 2001. The organization organizes 15 direct- mail campaigns annually through Domain Group, its direct marketing agency. It also conducts 12 yearly inhouse mailings to major donors.

Religious, Grantmaking, Civic, Professional, and Similar Organizations, Nonprofit Institutions, Nonprofit organizations

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Nuns sing profitable songs via catalog sales

Article Abstract:

Oregon Catholic Press (OCP) is distributing 'Rejoice,' the CD recorded by a choir of 80 Catholic nuns and marketed through catalogs, toll-free numbers and Web sites. The CD has earned more than $200,000 in gross sales since it was released in fall 2000. OCP dropped 80,000 catalogs in July and included 'Rejoice,' but the CD was finished after that. OCP is planning to drop another 80,000 catalogs in Jan 2001.

Marketing procedures, Direct Mail Advertising, Direct Marketing Services, Oregon Catholic Press

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