Web holds key to sports teams' profits

Article Abstract:

Sports teams can use several database marketing techniques to increase revenues from the Internet. For instance, the continuous creation of customer database is crucial in fostering loyalty and repeat business. New database members can be offered partial-season tickets, merchandise and travel promotions. Sports teams can also use their Web sites to attract customer registrations. For instance, the New Jersey Devils gave its Web site visitors a chance to win a ride on the Zamboni during a break in a hockey game at the Meadowlands.

Advertising, Sports Teams and Clubs, Professional Sports

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Don't let password forgetfulness lose the order

Article Abstract:

The need for online businesses to monitor the online checking process in order to retain potential customers is discussed.

General services, Management dynamics, Management, Safety and security measures, Company business management, Customer relations, Internet marketing, Personal information, Online businesses

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Send products through stage-gate approach

Article Abstract:

The benefits using stage-gate approach in credit card marketing in financial services industry is discussed.

All Other Plastics Product Manufacturing, Direct Marketing, Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Direct Marketing Services, Direct Mail Advertising, Other Direct Selling Establishments, Direct mail advertising services, Direct selling establishments, Direct Sales Organizations, Plastic Credit Cards, Financial services industry, Credit cards, Marketing, Company marketing practices

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