Unlocking customer profitability: Part 2
Article Abstract:
Customer profitability is the ultimate aim of an organization looking to market effectively. Activities that increase the probability of successful implementation of organization and business processes resulting in customer profitability are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Advertising, Measurement, Marketing industry, Advertising effectiveness
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Returns can be used to gain loyalty
Article Abstract:
The use of merchandise returns to the retailers for developing customer loyalty by communicating with customer after sale is emphasized. The retailers should invest time and resources with commitment for customer loyalty.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Marketing procedures, Usage, Customer loyalty, Customer relations, Retailers (Persons), Returns (Retail trade)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Management, Company business management
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