How to unlock customer profitability
Article Abstract:
Customer loyalty is important to any organization and marketing dollars are oriented towards retention of such loyalty. It would, however, not be very rewarding, to expend on a customer who regularly buys a small volume of the product. The importance of cost-benefit analysis of such marketing endeavors is emphasized and methods for such analysis are furnished.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Female, boomer markets dominate and their power continues to grow
Article Abstract:
Women market domination with 80 percent of all consumer buying in cars, computers and healthcare services is addressed. The customer acquisition and loyalty methods are presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Proactive customer care can overcome obstacles
Article Abstract:
The benefits of customer loyalty are evaluated and methods of ensuring customer loyalty are enumerated.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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