Saab mailer seeks some traction for new model
Article Abstract:
The promotion strategies of the Saab 9-2x, which targets higher income, well educated consumers aged 25-45 with active lifestyles in urban markets is presented. The Saab's strategy is to make significant investments in analytics upfront to develop a highly targeted mail file that will create awareness of this new product and drive these consumers to the dealer.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Database, e-mail meet at Epsilon event
Article Abstract:
Epsilon's Integrated Marketing Symposium 2006 was conducted to have a discourse on database and e-mail marketing trends. The event was conducted by Epsilon executives, prominent customers and a Forrester Research analyst.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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