Japanese insurance goes online and in the mails
Article Abstract:
The Japanese insurance business is venturing into direct mails and online, with American Life Insurance's Japanese unit to be the latest firm to join the bandwagon. The insurance unit began selling mail order insurance policies in late August 1998. The policies aim for those between 50 and 80 year-olds. Though applicants will be accepted without taking a medical exam, annual premiums have been set up to 60% higher than conventional policies, and have a limit of 3 milllion yen or about US$21,000. Mitsui Mutual Life has also began selling insurance online, making it the first Japanese insurer to sell directly to individuals and not through agents.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
European mailers protest early increases in terminal dues for cross-border mailings
Article Abstract:
Direct marketers and other mailers in Europe are protesting the increases in new terminal dues for cross-border mailings. The European Commission has approved the rate hikes on the condition that the increases would have no significant impact on end-user prices. Federation of European Direct Marketing director-general Alastair Tempest said increases are running as high as 60%, clearly violating the condition.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1999
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Deregulation to open Japanese insurance market to US DM. Holland offers ideal environment for global DM
- Abstracts: Program builds gambling hotline into cash machines. Measure prescription fills to gauge success of DTC campaigns
- Abstracts: Transferring responsibility. Studying the form. (potentially hazardous subcontracts). Employment agreements
- Abstracts: Beating the competition. If you really want to be customer-focused - then focus on your customer
- Abstracts: Our flexible friends in the north. Try a little tenderness. How planners see windows