Jupiter: online ad inflation on the way
Article Abstract:
The online advertising market is projected to increase by 27% to $8.4 billion and by 2009 is expected to touch $16.1 billion, of which search to grow by 34% to $2.6 billion and by 2009 to hit $5.5 billion mark. The forecasts released by Jupiter Research say price increase is one of the reasons for the swell.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Behavioral ad targeting heatls up, but questions remain
Article Abstract:
The web site visitors' behavior profiled and the advertising targeted at a particular set of visitors of sites is catching up. The behavioral advertising targeting may cause some privacy issues and they have to be carefully handled.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Ad:tech celebrates industry revival
Article Abstract:
A detailed report is presented on the conference of online advertisers, which was held in New York, discussing the industry growth. The growth of America Online (AOL) is presented in detail as an example.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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