Katrina hurt response rates for many
Article Abstract:
According to Direct Market Association (DMA)'s annual quarterly business review report, many marketers are disappointed over customer responses in September and October 2005. The impact was severe due to devastation caused by Hurricane Katrina.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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BTB gifts marketer expands cataloging
Article Abstract:
Business to business gift marketing firm Creative Expressions is expanding its business after launching second successful catalog. The company has mailed new book with rewards and incentives to 2,500 customers as a part of its loyalty program.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Manufacturers forge direct ties with customers
Article Abstract:
The increasing usage of direct marketing channels by manufacturers for selling their products to customers directly is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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