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Lawson Mailing gets healthy response

Article Abstract:

Lawson Software is extremely satisfied with the results of a direct mail campaign promoting a new feature of its Procurement software. The developer of electronic business software began the campaign Nov 1, 2000, dropping 16,500 direct-mail pieces in three stages. The first 5,000 pieces were sent to healthcare professionals, the next 6,500 pieces to the financial services, while the last 5,000 pieces were sent to several verticals. The three groups generated response rates of 12%, 6% and 10%.

Software Publishers, Applications Software Pkgs NEC (Micro), Applications software, Lawson Software

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Cingular spreads word of new name

Article Abstract:

Cingular Wireless of Atlanta, GA, reports that the direct mail campaign it launched on Jan 16, 2001, drew a response rate of more than 2% from the 14.5 million individuals who received the mailers. The mailing was part of the wireless provider's multimedia campaign designed to introduce its new operating name, acquire new users and present new rate plans and services to current members.

Cellular and Other Wireless Telecommunications, Mobile Radio Services, Wireless communications services, Cingular Wireless L.L.C.

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'Bait and switch' works for Cincy Bell

Article Abstract:

Cincinnati Bell Inc, a telephone service provider, has used the bait-and- switch theme in its direct mail campaign targeting 200 executives of Fortune 500 companies, 500 executives of emerging midsize businesses and 30,000 owners of mon-an-pop businesses. The campaign, which was mailed from Nov 2000 through Jan 2001, so far has generated a response rate of more than 10%.

Wired Telecommunications Carriers, Telephone Communications, Telephone services, Cincinnati Bell Inc.

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