Limit target acquisition cost
Article Abstract:
The costs a cataloger incurs for acquiring a new customer is analyzed. The way to curtail these costs and the method for determining the optimal cost of the new customer are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
One answer, one database
Article Abstract:
The effective usage of databases to keep track of customer orders and queries in mail order businesses is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Avoiding random acts of contact. Search answers ads' woes. Tips for smoother sailing with the fulfillment center
- Abstracts: ChoicePoint's ID theft fraud spreads nationally. Lists & databases
- Abstracts: List firms need net strategies. DM innovation: 2006 and beyond. List execs face challenging year as privacy issues loom
- Abstracts: Evaluating search syndication partners. SEO: the search road less taken. Get beyond clicks and conversions
- Abstracts: Redefining U.S. households. Target consumers who have money to spend