Limit target acquisition cost
Article Abstract:
The costs a cataloger incurs for acquiring a new customer is analyzed. The way to curtail these costs and the method for determining the optimal cost of the new customer are discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Economic aspects, Retail mail order management software
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
One answer, one database
Article Abstract:
The effective usage of databases to keep track of customer orders and queries in mail order businesses is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Management dynamics, Management, Usage, Customer service, Company business management, Databases, Support services, Database, CD-ROM catalog, CD-ROM database
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Mail-order industry, Mail order business, Customer relations
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