DM innovation: 2006 and beyond

Article Abstract:

Significance of technology in the direct marketing industry is detailed. Innovations and restructuring taking place in the industry are also discussed.

Author: McDonald, Chris
Organizational history, Innovations, Technology application, Company restructuring/company reorganization, Reorganization and restructuring, Company organization

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List execs face challenging year as privacy issues loom

Article Abstract:

The challenges that will be faced by the list industry in 2005 because of privacy issues are discussed.

Management dynamics, Direct Mail Advertising, Direct Mail List Rental, Direct mail advertising services, Management, Company business management, List brokers, 2005 AD

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Subjects list: United States, Marketing industry, Industry forecasts
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