Tech firms forecast future of personalization

Article Abstract:

More than 1,100 people attended the Personalization Summit 2000 held in Boston, MA. The conference discussed the way the Internet and wireless products have altered the level of personalizing customer messages. John Hagel, a principal at McKinsey and Co, said that personal attention has become a currency in the online world. Hagel added that online companies are more than willing to help consumers so that their services would be patronized. This includes providing consumers with pre-purchase comparisons and hooking consumers with third-party vendors and services.

Science & research, Direct Marketing

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Med tech companies join forces

Article Abstract:

Cell Robotics International of Albuquerque, NM, and Hamilton Thorne Research of Beverly, MA, have formed an alliance to consolidate their direct sales and distributors to market their respective infertility treatment systems. Cell Robotics is marketing its IVF Workstation, a laser-based invitro fertilization device already cleared for sale in Europe, that is currently undergoing clinical trials by the Food and Drug Administration prior to approval. Hamilton Thorne is marketing its new line of DNA diagnostic products as well as devices for the analysis of eggs and sperm. The company is also providing general software services to the fertility marketplace, mostly through embryological researchers and fertility clinics.

Electromedical and Electrotherapeutic Apparatus Manufacturing, Pharmaceutical Preparation Manufacturing, Alliances, partnerships, Licensing/Sales Agreements, Surgical and Medical Instrument Manufacturing, Fertility Preparations, Pregnancy Test Kits, Lasers for Medicine, Diagnostic Analyzers, Diagnostic equipment (Medical), Fertility agents, Medical lasers, Article, Cell Robotics International Inc., Hamilton Thorne Research, IVF Workstation

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Merger steps up personalization parade: RightPoint-E.piphany deal combines consumer data with analysis, reporting

Article Abstract:

RightPoint Corp has reached an acquisition agreement with San Mateo, CA- based electronic commerce software provider E.piphany Inc. The $400 million stock agreement gives both companies a substantial lead ahead of other companies that create software for gathering specific customer data and for making a personalized analysis and report of such data. E.piphany's acquisition of RightPoint raises market competition among software firms focused on meeting demand by e-commerce sites that target specific customers.

Acquisitions & mergers, E-commerce software, RightPoint Corp.

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