Mobile coupons' redeeming qualities
Article Abstract:
Mobile coupons, as an alternative to direct marketing strategy, features and market size in Asia and United States, are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Asia, SMS (Short messaging service)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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New, improved lifetime value
Article Abstract:
The revitalized outlook of the life time value concept backed by database technology development is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Methods, Databases, Database, CD-ROM catalog, CD-ROM database
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Marketers demand visualization tools
Article Abstract:
Reasons, strategies and tactics, and relevance of visual-led base marketing are analyzed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Visualization (Computers), Visualization (Computer)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: United States, Usage, Marketing, Technology application
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