Mountain bike company gives magalog a BTB spin
Article Abstract:
Planet Propaganda has designed a new catalog for business to business promotional campaign for new mountain bikes. This so called magalog was mailed to 200,000 bike dealers.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Advertising and Related Services, Industrial Advertising, Business-to-business advertising, Business to business advertising, All terrain bicycles, Mountain bicycles
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Eight-tracks groove
Article Abstract:
A unique eight-song advertising campaign by launched by online advertising firm Point Roll Inc. for promoting a eight-track tape player is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Advertising campaigns, Point*Roll Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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NASCAR catalog accelerates sales to women
Article Abstract:
The success of women targeted catalogs designed by NASCAR.com to promote its line of products is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
Marketing procedures, Targets & Markets, Marketing, Women, Electronic commerce, E-commerce, Company marketing practices, Target marketing
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: United States, Forecasts and trends, Advertising, Market trend/market analysis, Marketing industry, Catalogs, CD-ROM catalog, Catalogues
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