NFL scores a touchdown with database, DM initiative
Article Abstract:
The National Football League (NFL) said in Oct 2000 that its personalized catalog mailing introduced earlier is showing positive results. Products included in the team-customized NFL Shop catalogs range from apparel men, women and children to tailgate items. Through Apr 2001, the NFL will send catalogs to 8 million customers and prospects. The main component of the catalog campaign is two different databases, which are both managed by Sports Illustrated.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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AMA, Acxiom offer enhanced physician database
Article Abstract:
The American Medical Assn (AMA) is using Acxiom's AbiliTec CDI software in launching a comprehensive physician databse, which will contain information on 870,000 physicians across the US. Acxiom and the AMA have formed a new company called HealthCarePro Connect to manage the database. HealthCarePro is supplementing the database with additional information from hospitals, healthcare groups and insurance companies.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2000
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Database marketing isn't the headache it once was
Article Abstract:
The forecasted challenges and upcoming trends of database marketing and customer relationship management in 2005 are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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