New list firm alliance snares cataloger

Article Abstract:

Implications of the new partnership, clinched between list marketers 21st Century Marketing and Ralph Stevens Associates Limited Liability Company, are discussed. It is also revealed that the alliance has won three new catalog mailing lists from Starcrest Products of California Incorporated.

Management and Public Relations, Consulting services, 21st Century Marketing Inc.

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Mokrynskidirect launches industry research tool

Article Abstract:

The launch of a web-based research and reference tool by Mokrynskidirect for direct marketers is discussed. The new service will provide access to information about catalogs including mail dates and cover promotions.

On-Line Information Services, Videotex & Teletext, Online services, Online information services, Information services, Online information service

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Miva offers targeting services

Article Abstract:

Details of targeting services like pay-per-text in cell phones and customized tool bars to preview content, offered by Miva Inc., a performance marketing network, in partnership with iCopyright, are presented.

United Kingdom, Prepackaged software, Computer software industry, Software industry, Mobile marketing, Miva Corp., iCopyright.com

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