Nissho Iwai buys into Guthy-Renker Asia Pacific
Article Abstract:
Nissho Iwai Corp., a $75 billion Japanese trading company, has acquired a minority stake in Guthy-Renker International Asia Pacific, a subsidiary of Guthy-Renker Corp. of Palm Desert, CA. The deal will enhance Guthy-Renker's reach in the Asia-Pacific region as it will give the company a partner that holds deeper understanding of business dealings in Asian countries. Nissho Iwai reportedly owns a wide range of distribution platforms essential for direct television (DRTV) marketing, as well as an extensive network of warehouses, trade relationships and management information systems.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Snyder continues company buying spree in Europe
Article Abstract:
Snyder Communications has acquired CLI Pharma SA, a top French pharmaceutical sales company, for $25 million in April 1998. The move is in line with Snyder's strategy of acquiring companies located in Europe to allow it to expand worldwide. Paris, France-based CLI Pharma is the sixth European company acquired by Snyder in 13 months. Snyder also acquired Publimed Promotions SA for $43 million in March 1998. Snyder also announced a joint venture formed by its Blau Marketing subsidiary, which was awarded a contract to provide direct marketing services to UK-based British Telecom.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Draft adds fourth German agency
Article Abstract:
Draft Worldwide, a US-based advertising and marketing agency, has acquired M&V GmbH, a German direct marketing firm with $78 million in annual billings. The acquisition gives Draft its fourth German agency, with each of the agencies covering a different field. M&V's areas of strength includes a high degree of creativity and trade marketing. M&V"s client list includes Volvo, Peugeot, Marriott Vacation Club and Siemens Nixdorf, reflecting the agency's high level of following in the financial services and automotive segments.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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