Printers help mailers grab attention with 3-D and holographic images
Article Abstract:
Web Communications Group of Itasca, IL, and National Graphics Inc. of Brookfield, IL, and have patented processes that allow three-dimensional images with depth and motion to be mass-produced for as small as 25 cents for a postcard-size mail piece. Web Communications recently landed two patents for its production methods that offer mailers a cheaper alternative to traditional 3-D printing with significantly shorter turnaround time. Meanwhile, National Graphics has used its Extreme Vision process to create 3-D images for the videocassette covers of "Independence Day" and The Lost World: Jurassic Park." The firm has also created postcards featuring 3-D images for direct mail campaigns.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Marketer: Visa, MasterCard not deterring smart cards
Article Abstract:
The delay on the introduction of smart cards is being blamed to the refusal of card issuers, such as Visa and MasterCard, to apply the technology. The Justice Department claims that MasterCard limited some plans in 1987 when an executive committee refused to proceed with the smart cards without the approval from Visa. Meanwhile, several other factors have been cited for the smart cards delay. These includes the lack of proper software tools for combining smart cards into existing computer systems as well as restraint on the parts of banks to implement the new technology.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
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Paymentech corporate fleet cards do more
Article Abstract:
Paymentech, a Dallas, TX-based commercial credit-card issuer, has boosted its business by 122% over 1997 by expanding purchasing functions to cards used for corporate travel and entertainment expenses. Majority of the functions added in the corporate fleet card had been created in response to client requests, which mainly calls for streamlining or automation of purchasing and expense report. British Airways MasterCard Corporate Card, one of the all-purpose corporate fleet cards, is reportedly the first with air mileage rewards for employee cardholders.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
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