Web tool brings unreal response for CT Museum's surreal exhibit

Article Abstract:

Connecticut based Wadsworth Atheneum Museum used an online campaign that was developed by Glastonbury, an ad agency, to advertise its exhibition of collection of paintings by Picasso, Salvador Dali and others.

Author: Khan, Mickey Alam
Connecticut, Methods, Art, Art exhibitions, Internet marketing, Wadsworth Atheneum

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Johnnie Walker takes strides online with AKQA

Article Abstract:

Johnnie Walker Ltd. plans to launch new Web site to enhance its online marketing efforts. The company entered into advertising agreement with AKQA.

Author: Khan, Mickey Alam
United Kingdom, Strategy & planning, Distilled and blended liquors, Beer, Wine & Liquor, Whsle, Beer, Wine, and Distilled Alcoholic Beverage Wholesalers, Planning, Alcoholic beverage industry, Company Web site/Web page, Web sites (World Wide Web), Web sites, Company business planning, AKQA Inc., Johnnie Walker Ltd.

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Subjects list: Advertising agencies, Contracts, Advertising, Contract agreement
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