Santa Cruz chooses jet, joystick maker
Article Abstract:
Soquel, CA-based Santa Cruz Yachts has named Ultra Dynamics to be its supplier of jet drives and joystick control systems for its Coastal Flyer, its first powerboat venture. The company chose Ultra Dynamics for its technology which it found to be the best in the industry. It was the only vendor that could supply an integrated solution including both the jet drive and a joystick control system ensuring optimum performance and reliability.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2000
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Egg Harbor chooses Target for ads, PR
Article Abstract:
Egg Harbor City, NJ-based Egg Harbor Yachts has appointed Target Assoc as its agency of record. The Cherry Hill, NJ-based advertising, marketing and public relations company has created an advertising campaign for Egg Harbor called 'Live the Dream' which is part of a total promotional make- over campaign. Target was chosen for its ability to understand the specialized marketing required to differentiate Egg Harbor from competition.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2000
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Sass agency wins Raytheon contract
Article Abstract:
Sass Communications has been awarded a contract by Raytheon Marine Co to develop and implement an international marketing program for Raytech navigation software. Sass will undertake market research among users of electronic navigation systems and recommend a strategic plan for promoting the latest version of Raytech software program. RayTech's software products include Navigator, Sail Racer and Fishing Pro.
Publication Name: Soundings Trade Only
Subject: Construction and materials industries
ISSN: 0194-8369
Year: 2001
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