Security console takes center seat

Article Abstract:

The Winsted Corp., Minneapolis, placed a new LCD/3 security console on its 2004 catalog cover that is used by security personnel in office buildings. The company official is of the opinion that this has helped them increase their average order and the response rate for a business-to-business marketer.

FABRICATED METAL PRODUCTS, Metal products industry, Metalworking industry, Winsted Corp.

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A&F pulls magalog as inappropriate during crisis

Article Abstract:

Abercrombie & Fitch has stopped publication of its A&F Quarterly holiday issue after deciding it's "tongue-in-cheek" tone was inappropriate in the aftermath of the September 11 attacks.

Campaigns, Apparel & Shoe Stores, Clothing and Clothing Accessories Stores, APPAREL AND ACCESSORY STORES, Abercrombie and Fitch Co.

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Insert testing creates fertile ground

Article Abstract:

The growth and changes in the marketing of Mantis Tiller are discussed.

Lawn and garden equipment, Lawn and garden equipment industry

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