Wall Street Journal Online goes free for a week
Article Abstract:
Dow Jones & Co.'s Wall Street Journal Online has announced that it will offer free service for a week. This special period would enable non-subscribers to visit the site without registration. This critical decision is purely to attract new customers who where visiting the site previously.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Lactagen hopes search test does a body good
Article Abstract:
Lactagen is initiating a three month test marketing campaign for its new dietary supplement for lactose-intolerant people. The Internet based campaign will comprise of efforts to drive traffic to the site .
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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IKEA mailer pushes low-cost items
Article Abstract:
IKEA North America Inc. will launch a direct-mail campaign in November 2001 to urge consumers to make small, affordable changes at home for the holidays.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2001
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