Abstracts

Construction and materials industries

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Starwood continues personalized service even after checkout

Article Abstract:

Hotel chain Starwood Hotels and Resorts is serving its customers through customized digital print initiatives. The customers are given information on rewards and other promotional information after they check out of hotel.

Management dynamics, Services information, Hotels & Motels, Hotels (except Casino Hotels) and Motels, Hotels and motels, Management, Services, Customer service, Company business management, Support services, Starwood Hotels & Resorts Inc.

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Branded tissues pack it for Five Below

Article Abstract:

A focus on the usage of printed tissue packs by marketing firm Five Below for promoting its services is presented.

Advertising Activity, Sanitary paper products, Sanitary Paper Product Manufacturing, Paper mills, Tissue Papers, Tissue Products NEC, Marketing industry, Tissue paper

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Linking electronic, print fulfillment

Article Abstract:

The combined utilization of websites and print magazine for getting optimum advertising results is discussed.

Methods, Company Web site/Web page, Web sites (World Wide Web), Web sites

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