T-shirts mailers fit Sallie Mae test promotion to a 'T'

Article Abstract:

Sallie Mae, a financial service company based in Massachusetts, applies a new promotional technique for the advertisement of its new home loan. The company is sending T-shirts with the advertisement messages for all the people who apply for home loan. Initial report shows a great response from the customers.

Advertising, Financial Services, Finance and Insurance, DEPOSITORY INSTITUTIONS, Advertising Activity, Financial services industry, SLM Corp., Home equity loans

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Cancer societyEs call strategy is a model of efficiency

Article Abstract:

American Cancer Society is testing its new data modeling strategy for maintaining same levels of donations with reduced telemarketing. These measures aim at improving overall efficiency of the society by maximizing the return on investment.

Product information, Management dynamics, Telemarketing Services, Telemarketing Bureaus, Business services, not elsewhere classified, Telemarketing, Management, Testing, Company business management, American Cancer Society

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