Abstracts » Construction and materials industries

Targeted test boosts response for Time Warner Cable Nebraska

Article Abstract:

In order to promote its DIGIPic 1000, digital video recorder and Road Runner high-speed Internet, Time Warner Cable Nebraska opted to carry out a targeted direct mail test. The response to the drive has been very good. Relevant details have been furnished.

Marketing procedures, Cable Television Systems, Cable Networks, Cable and other pay TV services, Parent-to-subsidiary activities, Nebraska, Targets & Markets, Subsidiary-to-parent activities, Usage, Cable television broadcasting industry, Time Warner Cable Inc., Subsidiaries, divisions and units, Target marketing

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Pitney effort teaches 'value of mail'.

Article Abstract:

Pitney Bowes strived to show its customers the 'Value of Mail' through a mail campaign that highlighted its product and offered free postage. The campaign carried a gardening theme and included direct mail that was sent to 50,000 customers.

Office machines, not elsewhere classified, Services information, Office equipment and supplies industry, Office equipment industry, Services, Pitney Bowes Inc., PBI, Customer service, Support services

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FEDMA outlines green best practices

Article Abstract:

Recommendations on the environment and direct mail, adopted by the Federation of European Direct and Interactive Marketing (FEDMA) are detailed. Its implications and objectives are also discussed.

Advertising, Business Associations, Direct Mail Marketing, Environmental aspects, Marketing industry, Commercial associations

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