The value of search goes well beyond E-commerce
Article Abstract:
Cost-per-click (CPC) advertising represents a major shift from seller to buyer responsibility as can be seen by the rising cost of some search terms, at times even touching $100 per click. Advertisers have to include the call center and in-store sales to compute the CPCEs effectiveness, and better tracking can multiply the sales volume proving that search is an effective tool influencing consumers where to spend their money offline.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Sizing up the call center industry
Article Abstract:
A focus on the future of call center industry in the United States is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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