Mistakes in BTB frequency marketing

Article Abstract:

The popularity of frequency-marketing programs has spilled into the business-to-business (BTB) segment. BTB marketers are well-advised to adopt such programs because their smaller customer bases make it more imperative to identify and cultivate best customers. However, BTB marketers can commit several mistakes in implementing a frequency marketing program. These include overdependence on discounts, ineffective use of incentives and inadequate database development.

Customer Relations

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Web Marketing News. Target Chinese-Americans Via Web

Article Abstract:

Demographic research provides data about Chinese-America that could benefit companies targeting this group with online advertising.

Research Findings, Psychographics, Minority Marketing, Abstract, Target marketing, Minority consumers

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