People instead of profits: e-mail marketing for nonprofits

Article Abstract:

Tips on how nonprofit associations can create effective email marketing campaigns are discussed.

Author: Barnhart, Jeffrey E.
Email marketing

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Better branding made practical

Article Abstract:

Importance of brand management in non-profit agencies is discussed.

Author: Brewer, Randy W.
Product management

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Subjects list: Methods, United States, Marketing, Company marketing practices, Nonprofit organizations
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