Walkie-Talkies speak for KeyBank in northeast campaign
Article Abstract:
Keybank of Cleveland found a unique method of finding commercial prospects. They send a post card followed by a box containing one instrument of a Motorola 2-way radio, a brochure on Keybank and a personalized letter. The recipient had to make an appointment with Keybank to receive the other instrument.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Commercial Banks, Radio & TV communications equipment, Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing, General Radio Equip, Amateur & Citizens Radio Equip, Banking industry, Usage, Radio equipment, KeyBank N.A.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Newport news, Spiegel speed product development
Article Abstract:
Newport News and Spiegel, owned by Sand Francisco-based private equity investment firm Golden Gate Capital, speeding products to market while lowering product development costs, is discussed.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
Product development, APPAREL AND OTHER TEXTILE PRODUCTS, Clothing industry
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Subjects list: United States, Marketing, Company marketing practices
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