What's next for Abacus?
Article Abstract:
San Francisco's Hellman & Friedman and San Diego's venture capital firm JMI Equity are purchasing DoubleClick Inc. for a total consideration of $1.1 billion. Consequent to the sale, Kevin Ryan, DoubleClick's CEO will step down and the company will have two new CEO's, David Rosenblatt and Brian Rainey. Rosenblatt will manage technology side and Rainey will manage the Abacus, the largest database.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Measure success by the portfolio
Article Abstract:
Importance of measuring campaigns at portfolio levels so has to reach bigger audience and increase the overall return on investment is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Not a creature was stirring, not even a customer's mouse
Article Abstract:
The need of optimization of search engine websites with relation to holiday business is presented.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
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