Behavioral targeting poised for a bigger role in search
Article Abstract:
The prospects for search marketing in 2006 are predicted. Search marketing involves targeting people who are searching for a term that could be indicative of them being a prospective customer. The overlap between search marketing and online marketing is also discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Data centricity leads to customer centricity
Article Abstract:
The significance of using accurate databases for successful customer relationship management and customer centric marketing is discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2006
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Use implicit response to bolster targeting
Article Abstract:
Effective methods of measuring customer survey response data for successful target marketing are discussed.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
User Contributions:
Comment about this article or add new information about this topic:
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