Abstracts

Construction and materials industries

Search abstracts:

Behavioral targeting poised for a bigger role in search

Article Abstract:

The prospects for search marketing in 2006 are predicted. Search marketing involves targeting people who are searching for a term that could be indicative of them being a prospective customer. The overlap between search marketing and online marketing is also discussed.

Analysis, Comparative analysis, Online searching, Searching behavior, Internet marketing, Searching behaviour

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Data centricity leads to customer centricity

Article Abstract:

The significance of using accurate databases for successful customer relationship management and customer centric marketing is discussed.

Marketing, Customer relationship management

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Use implicit response to bolster targeting

Article Abstract:

Effective methods of measuring customer survey response data for successful target marketing are discussed.

Marketing research, Consumer research

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