Who are this industryEs customers?
Article Abstract:
Traditional customers of factory-built homes prefer manufactured homes due to its affordability. Explorers on the other hand prefer more housing value for less money. Retailers, manufacturers, lenders and suppliers can be successful if they target customers based on market segmentation.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2004
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How has the industry changed over the past decade? For better or worse?
Article Abstract:
Significant advances in products have been made in the factory-built housing industry. Simultaneously, the industry has not progressed due to reasons like increase in rent, decrease in mortgage rates, defaults on loan repayment and lack of accurate industry statistics.
Publication Name: Manufactured Home MERCHANDISER
Subject: Construction and materials industries
ISSN: 1047-2967
Year: 2004
User Contributions:
Comment about this article or add new information about this topic:
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