Where's Clifford? helping a museum
Article Abstract:
The marketing efforts of Chicago Children's Museum using the animated character, Clifford the Big Red Dog, in the areas regularly visited by parents and children, are presented. The membership drive for the museum is also taken up as a part of the campaign.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
Illinois, Usage, Chicago, Illinois, Cartooning, Cartoons, Caricatures and cartoons, Children's museums
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2004
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Aviation publication flies high with nothing but ads
Article Abstract:
The advertising strategies of Aircraft Owner, a monthly buyers guide for aviation products and services that has increased the magazine's circulation to 127,000 are presented.
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
United States, Professional journals, Aircraft Owner (Periodical)
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
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Subjects list: Advertising
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