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Construction and materials industries

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Yahoo's Panama good for big brand marketer: study

Article Abstract:

According to a new study conducted by SearchIgnite and RBC Capital Markets, Yahoo's online advertising system Panama has been very popular with Internet marketers. Many of them have expressed satisfaction over the quality of this system.

Author: Abramovich, Giselle
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2007
Forecasts, trends, outlooks, Services information, Services, Forecasts and trends, Market trend/market analysis, Information services, Yahoo! Inc., Information services industry, YHOO, Internet marketing

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Software helps PCH turn mailers into online ads

Article Abstract:

Publishers Clearing House is installing software that will help automate the process of converting print direct mailers into online advertisements.

Author: Hovanuetz, Scott
Publisher: Haymarket Media, Inc.
Publication Name: DM News
Subject: Construction and materials industries
ISSN: 0194-3588
Year: 2005
United States, Prepackaged software, Software Publishers, Mail Order Houses, Electronic Shopping and Mail-Order Houses, Catalog and mail-order houses, Applications Software Pkgs (Micro), Usage, Technology application, Mail-order industry, Mail order business, Applications software, Publishers Clearing House

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