Advertising and promotion

Article Abstract:

Spending in the UK on advertising for nuts and dried fruit as snack foods fluctuated during the period 1996-2001. KP Nuts and Trigon Snacks led in advertising outlay. Dried fruit marketer Sundora promoted its products with special offers, in addition to above-the-line advertising, as did many other brands of dried fruit and nuts.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Advertising

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Forecast

Article Abstract:

The market for nuts and dried fruits is expected to grow about 17% between 2001 and 2005, but rising prices may cut into growth. Nuts and fruits must compete with other snack foods such as confections, so manufacturers will promote their products.

Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Forecasts and trends

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Subjects list: United Kingdom, Statistical Data Included, Fruit industry, Fruit trade, Snack foods industry, Snack foods, Nuts (Food), Dried fruits, Nut industry
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