Advertising and promotion
Article Abstract:
The perfume industry's spending on advertising increased 13% between 1996 and 2000, as many new brands were launched. Spending rises during the pre-Christmas season, during which most purchases of perfume occur.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Perfumes & Colognes, Perfumes, Advertising, Fragrances (Toiletries)
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Advertising and Promotion
Article Abstract:
Advertising and promotional market research for the men's fragrance industry is outlined. Company expenditures, as well as industry totals for advertising and promotion from 1996 to 2001(Jan-June) are given.
Publisher: Mintel International Group Ltd.
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
Market Research, Men's Fragrances, Research, Marketing
Publication Name: Market Intelligence
Subject: Economics
ISSN: 1366-6673
Year: 2001
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United Kingdom, Statistical Data Included, Perfumes industry
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