Canon eyes Europe for its digital camera business

Article Abstract:

Canon has recently launched in Europe its Digital IXUS300 and its Digital IXUS200 digital cameras.

Europe, Marketing/Advertising Methods, CANNY

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Camera makers add value to rejuvenate North American market

Article Abstract:

Synopsis on Photo Marketing Association International Convention and Trade Show, which was hosted in Florida in February 2006, is presented. The show projected revenue and unit prices of camera sector for 2006 and displayed innovative digital cameras.

Forecasts, trends, outlooks, Commodity & service prices, North America, Business Associations, Trade Associations, Innovations, Prices and rates, Forecasts and trends, Market trend/market analysis, Camera industry, Trade and professional associations, Company pricing policy, Industry association information, Trade shows, Industry forecasts, Photo Marketing Association International, Industry overview

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Canon anchors sales on HD camcorders, regional promos

Article Abstract:

Regional marketing strategies followed by electronics giant Canon for promoting its high definition digital cameras in American markets is discussed.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Japan, Marketing, Electronics industry, Company marketing practices, CAJ

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