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E-Commander commands notice as Fujitsu Ten primes sales

Article Abstract:

Fujitsu America Inc will release an updated version of its Eclipse Commander, also called the E-Commander, in 2000. The device, which uses voice technology to control a car's navigation system, CD player, radio and other electronics, is one of the company's products that contributed to a 15% increase in total sales of audio-video equipment. Fujitsu's voice control technology is considered to be important in car electronics because it lets drivers keep their hands on the stering wheel.

Product information

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New-car sales, CD trends compose brisk tempo for car A/V

Article Abstract:

The US continues to be the biggest aftermarket for car audio-video (A/V) equipment in the world. This is due to widespread vehicle ownership in the country, a fact that has been used as the basis for a number of marketing strategies that have been employed by Japanese car A/V manufacturers when addressing this market. The strong car A/V aftermarket is also aided by a strong emphasis on CDs, the brisk sales of new cars and the continuing prosperity of the US economy.

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For hike in car audio sales, Sanyo Fisher turns to mass retailers

Article Abstract:

Sanyo Fisher Co, a unit of Sanyo North America Corp, intends to capture a 5% share of the car audio market by 2000 through its existing tie-ups with two of the US' top mass merchandisers. The company, which supply OEM models of car audio products to Ford Motor, also markets the Exedio brand of 1-DIN CD changers, cassette receivers and CDs through Wal-Mart and Sears. Sanyo reported a 30% rise in CD receiver sales through the mass retailers in 1999.

Marketing procedures

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