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Electronics and electrical industries

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For new market shares, Matsushita fortifies PDP TV Marketing, output

Article Abstract:

Matsushita Electric Industrial Co. Ltd. is promoting its new Viera series of flat-screen TV aggressively for the Olympics Games in Athens. It is sponsoring big promotional activities in Japan and around the world to attract more customers and maintain the top share of the global flat-screen TV market.

Publisher: Dempa Publication Inc. (Japan)
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2004
Flat panel displays, Flat panel display

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Panasonic aims for professional quality in projector lineup

Article Abstract:

The strategies followed by Matsushita Electric Industrial Co. Ltd. (Panasonic) for promoting it's projector business are discussed.

Publisher: Dempa Publication Inc. (Japan)
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2005
Management dynamics, Management, Company business management

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NEC Viewtechnology fortifies projector line to increase sales

Article Abstract:

NEC Viewtechnology Ltd's plans to aggressively market its digital light processing projector line for boosting sales are discussed.

Publisher: Dempa Publication Inc. (Japan)
Publication Name: Journal of the Electronics Industry
Subject: Electronics and electrical industries
ISSN: 0385-4515
Year: 2005
Electronics industry, NEC Viewtechnology Ltd.

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Subjects list: Japan, Electrical equipment and supplies industry, Electric equipment industry, Marketing, Company marketing practices, Matsushita Electric Industrial Company Ltd., MC
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