From IT to CE: BenQ bring it together

Article Abstract:

Taiwan-based BenQ is all set to create waves in the US consumer electronic (CE) market. With its roots in the Information Technology (IT) company Acer, BenQ's products mark the success of IT's application in CE.

Taiwan, Computer and Office Equipment, Global Marketing, Computer peripherals industry, International marketing, BenQ Corp.

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Attitudes from the editor & publisher

Article Abstract:

The various strategies to attract young consumers to consumer electronics are discussed. The new marketing media being used by the consumer electronics industry is also discussed.

United States, Targets & Markets, Editorial, Marketing, Company marketing practices, Youth market

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Mission: HomeTech Dubai

Article Abstract:

The trends of the public participation in HomeTech, the exhibition of electronic equipment held in Dubai, are described.

United Arab Emirates, Dubai, United Arab Emirates (Emirate), Trade shows

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