IT, RIN, TIN: information technologies for power marketers

Article Abstract:

The electric power market's shift towards deregulation necessitates emphasis on information technologies (IT). IT systems should be able to support opportunity identification and analysis, risk management, decision-making, operational management, financial management and contractual management.

Author: Klinkow, Peter D.
Information technology

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How to find and serve hidden market segments

Article Abstract:

Electric utilities planning to undergo deregulation should develop a market focus. A market focus can be developed mainly by providing high value in a manner that generates profit while attracting customers over other competitors.

Author: Stortsrom, Carolyn N., Chino, Richard
Methods, Analysis, Marketing management, Market segmentation, Deregulation

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Subjects list: Management, Electric utilities
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