Abstracts » Electronics and electrical industries

Laptops for tots

Article Abstract:

Sony is marketing heavily in the youth sector, with each of the 587 Toys "R" Us branches in the U.S. carrying around 50 SKUs of Sony products. The company believes that the youth market is strong , and a recent study showed that 78% of Americans believe that electronic toys are good for children. The Sony products for the youth market are also discussed.

ELECTRONIC & OTHER ELECTRIC EQUIPMENT, Alliances, partnerships, Targets & Markets, MISCELLANEOUS RETAIL, HOME FURNITURE, FURNISHINGS, AND EQUIPMENT STORES, Electronics industry, Specialty stores, Toys "R" Us Inc., Alliances and partnerships, Sony Electronics Inc., Youth market

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Small products = big sales

Article Abstract:

Accessories push consumer electronics (CE) retailers' sales higher, and in 2006, they accounted for $5 billion of the industry's sales. The right marketing of accessories is crucial, as exhibited by several companies such as J&R MUSIC and Computer World. The various marketing strategies of CE retailers and views of industry players are given.

Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, Radio, Television, & Computer Stores, Radio, TV, Music, Electronics Stores, Marketing, Company marketing practices, Electronic equipment and supplies, Electronic equipment, Consumer electronics stores, J and R Computer World

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Welcome to service

Article Abstract:

An overview on the methods followed by Ritz-Carlton Company to teach retailers how to attract and satisfy customers with fist-class treatment are presented.

Hotels & Motels, Hotels (except Casino Hotels) and Motels, Hotels and motels, Methods, Customer relationship management, Ritz Carlton Hotel Company L.L.C., Customer relations, Cover story

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