Pioneer seeks careful balance of east, west in car audio campaigns

Article Abstract:

Pioneer Electronic Corp is providing high regard for the car-audio aftermarket, where it seeks to provide equal market concern to Western and Eastern markets. This comes as sales in the US and Europe are expected to account for 70% of overall sales in 1998, compared to year-ago figures indicating a 60% sales share for US and Europe and a 40% share for other regions. The company's two-part strategy for 1999 calls for selling car navigation systems in the US and Europe, while boosting sales of high-tech deluxe car-audio equipment.

Europe, Marketing procedures, Compact disc players, Automotive sound systems, Pioneer Electronic Corp.

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Under new leadership, Maspro seeks expansion of business

Article Abstract:

Maspro Denkoh Corp.'s new President Hideshige Seo is willing to include new digital multimedia broadcasting and communications technologies apart from the company's TV receiver's production. He discusses about his future plans for the company and its new businesses.

Telephone and telegraph apparatus, Executive changes & profiles, Officials and employees, Telecommunications equipment industry, Interview, Seo, Hideshige, Maspro Denkoh Corp.

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