Reigncom Broadens lineup, seeks growth outside Korea

Article Abstract:

Reigncom Co., Ltd. Of Korea is planning to expand its business to the United States. The company, which is the largest producer of digital audio players in its country, is heading towards shipping 2 million units of MP3 players this year. As the United States market represents half of global shipments, the company is involved in brand marketing campaigns to get an edge over others. The company earnings for the fiscal year 2003 and its plans to gain roots in United States are discussed.

Marketing procedures, Market share, North Korea, Marketing, Company marketing practices, Company market share

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Focus on mid- to high-end helps Alpine build Car A/V business

Article Abstract:

Alpine Electronics, Inc. is advancing in its expansion of car audio-video (A/V) business with a focus on medium- and high-class products.

Alpine Electronics Inc.

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