Selling peace of mind
Article Abstract:
Consumers nowadays closely evaluate service agreements for electronics, which cover repair or replacement costs on top of manufacturer warranty, due to the increasing complexity of products. These service agreements offer customers peace of mind, and they provide retailers with a new revenue stream. Methods on marketing and improving service agreements on consumer electronics are discussed.
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
Marketing procedures, Radio, Television, & Computer Stores, Radio, TV, Music, Electronics Stores, Product Warranty Extension Insurance, All Other Insurance Related Activities, Analysis, Extended warranties, Customer relations, Consumer electronics stores
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Customizing retail
Article Abstract:
The methods of establishing and managing a custom installation department for the installation of electronic equipment are described.
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
Electrical & Electronic Equip, Electrical Equipment, Appliance, and Component Manufacturing, Household audio and video equipment, Services information, Installation, Consumer electronics industry, Electronic equipment and supplies, Electronic equipment, Technology installation instructions, Service enhancement
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States
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