Traffic Builders: Software Showcase

Article Abstract:

Major software suppliers CBS Software, Scholastic and Sierra will be initiating comprehensive consumer promotion programs. The programs range from custom-tailored buying guides to targeted in- store education campaigns. The promotions are aimed at emphasizing product superiority, line continuity and authoritative development efforts. The contact telephone numbers for the three above mentioned companies are included.

Publisher: International Thomson Retail Press
Publication Name: Consumer Electronics Monthly
Subject: Electronics and electrical industries
ISSN: 0362-4722
Year: 1984
Marketing, Scholastic Corp., Sierra, Promotion of Product, Software Retailing, CBS Software

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March on Software

Article Abstract:

Commodore plans to conquer the software market. The company's software division had $100 million sales in 1983 and plans to do better in 1984. The division's first software for other than Commodore hardware is a line of six or seven titles for the Apple IIe and Atari home computers. The division plans to upgrade its image and to introduce a few game programs.

Publisher: International Thomson Retail Press
Publication Name: Consumer Electronics Monthly
Subject: Electronics and electrical industries
ISSN: 0362-4722
Year: 1984
Computer industry, Software, Product information, Growth (Physiology), Products, Growth, Commodore Business Machines Inc.

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Top 10 Computer Software

Article Abstract:

A chart lists the top ten selling computer games, the top five educational software packages and the top five home management programs. For each program the supplier, appropriate hardware and last month's position on the list are given.

Publisher: International Thomson Retail Press
Publication Name: Consumer Electronics Monthly
Subject: Electronics and electrical industries
ISSN: 0362-4722
Year: 1984
Educational software, Video games, Sales, Software Packages, Home Computers

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Subjects list: Software industry, Companies, Computer Software Industry
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