Training perspectives: a tale of two seasonings

Article Abstract:

The difference between the concepts of training and marketing in the context of customer experience is presented. The need for consumer electronics retailers to understand the interdependency between the concepts in order to attract customers and make their business successful is discussed.

Marketing, Personnel administration, Human resource management, Company marketing practices, Company personnel management, Employee development, Business success, Retailers (Persons)

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Consumers just want to have fun!

Article Abstract:

Consumers of electronics are looking for exciting store designs where they can have fun and search for knowledge. This trend is making stores to create new specific designs to attract various categories of public.

Retail Stores, Consumer preferences, Stores

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Earning loyalty

Article Abstract:

The importance of customer loyalty programs in consumer electronics industry is discussed.

Customer loyalty, Industry forecasts

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