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Electronics and electrical industries

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Abstracts » Electronics and electrical industries

Training perspectives: a tale of two seasonings

Article Abstract:

The difference between the concepts of training and marketing in the context of customer experience is presented. The need for consumer electronics retailers to understand the interdependency between the concepts in order to attract customers and make their business successful is discussed.

Author: Fleener, Doug
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2007
Marketing, Personnel administration, Human resource management, Company marketing practices, Company personnel management, Employee development, Business success, Retailers (Persons)

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Consumers just want to have fun!

Article Abstract:

Consumers of electronics are looking for exciting store designs where they can have fun and search for knowledge. This trend is making stores to create new specific designs to attract various categories of public.

Author: DarConte, Lorraine A.
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2005
Retail Stores, Consumer preferences, Stores

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Earning loyalty

Article Abstract:

The importance of customer loyalty programs in consumer electronics industry is discussed.

Author: Valas, Elly
Publisher: North American Publishing Company
Publication Name: Dealerscope
Subject: Electronics and electrical industries
ISSN: 1534-4711
Year: 2006
Customer loyalty, Industry forecasts

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Subjects list: United States, Management, Forecasts and trends, Consumer electronics industry, Market trend/market analysis, Company business management, Customer relations
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