RIGHT PROCESS, RIGHT PRODUCT
Article Abstract:
OVERVIEW: Companies often cite poor product definition--what the product or service must provide customers--as one of the leading contributors to a product's disappointing performance in the marketplace. This is due, in part, to the inherent difficulty in managing the product definition process. Organizations must clearly identify product requirements in order to better direct and stimulate design innovation. However, in most instances, product development teams base design direction on marketing documentation that contains product features rather than specific requirements. A closer look at a more user-focused product definition process shows that efficient integration of customer requirements and close interaction of functional groups can facilitate the product definition process, cut down on misdirected effort and dramatically increase resolution of the design problem.
Publication Name: Research-Technology Management
Subject: Engineering and manufacturing industries
ISSN: 0895-6308
Year: 2001
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Doing the right things right, all the time
Article Abstract:
Air Products and Chemicals Inc managed to decrease the time required to define commercial process conditions for a new product tenfold through standard quality devices such as Pareto charts, problem solving and statistical quality control. This was made possible by fostering a relationship of trust and understanding with its customers that allows constant and open communication.
Publication Name: Research-Technology Management
Subject: Engineering and manufacturing industries
ISSN: 0895-6308
Year: 1992
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