A CEO's financial makeover
Article Abstract:
Aztech International CEO Luis Contreras must be able to pay significant attention to his personal finances, in order to maximize every marketing opportunity he needs. As head of a project management firm, Contreras must consider allocating financial resources for long-term purposes.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1998
User Contributions:
Comment about this article or add new information about this topic:
They shoot, they score!
Article Abstract:
The NBA is aiming to target US Hispanic viewers, as franchises plan to broadcast games on Spanish-language radio during regular season. Some teams will initially try Spanish-language advertising while others will focus on outreach efforts into Hispanic communities.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 1997
User Contributions:
Comment about this article or add new information about this topic:
Crossing the clothesline
Article Abstract:
Issues concerning the influence of Hispanics in California's garment industry are presented. The majority of the 150,000 cutting and sewing workers in the garment industry are Hispanic but none have reached management status. This discrepancy is discussed.
Publication Name: Hispanic Business
Subject: Ethnic, cultural, racial issues/studies
ISSN: 0199-0349
Year: 2000
User Contributions:
Comment about this article or add new information about this topic:
- Abstracts: Big game hunters. Financiers find their niche
- Abstracts: Cards with corazon. Money under the microscope. Reinventing the wheel
- Abstracts: SVREP's silver shining. Listening for opportunity. An unwelcome return?
- Abstracts: Big money goes to school. The first Hispanic phone company. Hispanic architecture goes public
- Abstracts: Wrestling for Web dominance: global consolidation is the byword for Hispanic-targeted Internet sites. The costs of e-commerce